Charo Ruiz moved to Ibiza as a model in the ’70s, and was inspired to create a collection of coverups that reflected the warmth, colors and textures of the island. The philosophy of the brand is to maintain the connection marked by the influence of the hippie revolution and turn it into a renewed proposal in honour of Charo Ruiz´s woman. The garments creation is based on traditional handcrafted work investing and developing new technics, patterns and materials. Nowadays, with a thirty years career path and more than sixty collections, Charo Ruiz Ibiza is a consolidated brand, positioned as the leading fashion brand from Ibiza to worldwide with 4 monobrand stores and more than 200 stockists
